MTV Telecom Targets Mid Market with Avaya

MTV Telecom has signed a new distribution agreement with Avaya that will see the Egham based value added distributor target the Mid Market with Avaya’s MultiVantage Express and the S8300 Media Servers together with the complete Avaya handset range.

MTV Telecom is currently Avaya’s EMEA SMB Distributor of the year and will build upon the success they have already achieved in that market over the last six years with the Avaya IP Office.

Martin Hatcher, Chairman of MTV Telecom, commented, “Clearly we are delighted to be adding these market leading mid market products to our portfolio. Resellers welcome choice and we intend to provide our channel partners for MultiVantage Express the same professional support they have become accustomed to from MTV Telecom with the IP Office.”

“The mid market is not new territory for our company as we have been providing larger applications in to this space for some time but with this move we are now able to deliver a one vendor continuity solution for resellers.”

MTV Telecom is also keen to point out that they already have experienced Avaya trained personnel in place for these new product additions.

Martin Hatcher, “From day one MTV Telecom will hit the streets running with MultiVantage Express and S8300 Media Servers. Both our sales account management and technical support teams are already well versed with these products and the teams will be augmented by additional personnel shortly.”

However, Martin Hatcher points out, “The sales proposition for the MultiVantage Express is predicated upon the fact that Avaya has packaged the products to make installation, support and pricing as simple as possible, a move which I believe represents a big step forward for the channel.”

In terms of expanding sales for MultiVantage Express and S8300 Media Servers MTV Telecom believe that the majority of sales growth will be incremental and via new business.

“We see the weaknesses from other vendors such as Mitel, Alcatel and Nortel in this market segment which we believe we can take advantage of.”

“We are pleased to extend our relationship with MTV Telecom to encompass the extensive opportunity that the mid-market represents,” said Mark Mitchell, Vice-President, EMEA Channels, Avaya. “As a valued partner, MTV Telecom will no doubt bring the benefits of their Avaya expertise to bear as they help mid-market businesses take advantage of the benefits Avaya technology offers to the key mid-market segment.”