Cost a Key
Issue for SMB PBX Market say Swyx
Product Marketing Director at Swyx, Jayne Dimmick says
that when it comes to smaller businesses there is
obviously greater sensitivity over cost.
“It is important for the reseller to offer real value,
and with software-based IP solutions such as Swyx this
is relatively easy to achieve. An example of this type
of installation has recently been done by Swyx reseller
Kent IT.”
Kent IT’s managing director Garry Stockton explains, “We
have recently provided a replacement system for a
growing marketing agency, Adept Marketing Group Ltd
which previously relied on a older hardware-based PBX.
They wanted a solution that would not be complicated to
add new users, would offer full integration with their
Access database and would link 5 sites, three in the UK
and two in France and South Africa respectively. We
recommended Swyx because it is licence based, so any new
users can be remotely configured inexpensively.
The company also enjoys free calls between sites and can
answer calls centrally without the need for a dedicated
receptionist at each site. For example one of the
customer’s sites comprises mostly sales people who are
often out of the office. Previously, calls to this
location might just go to voice mail without the caller
having the ability to talk to a real person. With the
Swyx system they can provide a better and more
responsive service for customers. And using the SwyxIt!
soft client, all users can dial direct straight from
their database. The company is currently also
considering using the latest SwyxMobile functionality,
giving workers on the move IP PBX functionality on their
mobile phones.”
Swyx’s Jayne Dimmick adds, “However, another option that
resellers can use to crack the small end of the market
is to offer a hosted solution. They can either set
themselves up as a service provider or indeed re-sell a
service bundle. For the end customer they get a low risk
and affordable solution with known monthly costs and no
lengthy tie-ins. For the reseller, it gives them a
further tool in their armoury making them more
attractive in a tender situation. Unlike other
solutions, Hosted SwyxWare is not based on an expensive
and complex softswitch but is a pure software solution,
making it incredibly easy for the service supplier to
add or remove additional functionality on a per user
basis. For sub 10 user companies, SwyxWare Compact is an
ideal CPE platform to start with IP telephony.”
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