More SMBs
Looking at VoIP Say Avaya
Recently appointed Vice President of EMEA Channels at
Avaya, Mark Mitchell says that towards the end of 2007,
a lot more mid-size customers and SMBs started to look
at VoIP seriously.
“We see this trend set to continue in to 2008. Our 0%
finance deals have certainly had an impact in helping
these companies make the move from browsing to
implementing, but generally I think this part of the
market is ready for VoIP.
Of course, once companies have an integrated voice and
data network the next step is to look at how they can
use this intelligently. I think 2008 will be the year of
unified comms, as bigger corporates and mid-market
companies look to get a business differentiator from
their ICT.
At Avaya we predict that by 2015, the customer / user
will get much greater control over the flow of
communications, enabling businesses to increase the
speed and efficiency of contact. The use of intelligent
presence and call context information will allow users
to exert more power over how, where and when they
interact with an organisation and we see unifed comms as
being at the heart of this.
People are already suffering from address fatigue –
there are too many telephone numbers, email addresses
and instant messenger accounts. The road to
consolidating communications is already being travelled
by more innovative companies.”
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